Dad, I had an anxious moment this morning and I remembered what Jordan (BrightLife Kids Coach) told me and I said it to myself 3 times and the day was great
Talula, BrightLife Kids member, Age 8
For every age and stage
AGES 0-4
Infants/toddlers
Coaching for new(ish) parents/caregivers
Learn about developmental milestones, manage separation anxiety, build patience, get kids to try new things, discover strategies for better sleep, and so much more.
AGES 5-8
Kids
Coaching for kids and their parents/caregivers
Work on how to express big feelings like sadness, worry, and anger in healthy ways, encourage age-appropriate learning, balance alone time with social time, and so much more.
Ages 9-12
Tweens
Coaching for preteens and their parents/caregivers
Learn to set boundaries on social media, manage peer pressure, nurture your tween’s growing sense of independence, build self-esteem, confidence, and inclusivity, and so much more.
What is BrightLife Kids?
Personalized, 1:1 video sessions with diverse coaches
many are bilingual in English/Spanish and have experience working with BIPOC and LGBTQ+ communities
Secure chat with your coach and on-demand resources
to get help with day-to-day challenges and questions that come up between sessions
Expert guidance
to help you understand your child’s needs and navigate community resources for therapy, psychiatry, or medication management
Peace of mind
knowing your concerns are heard, your child has support, and your family’s information is always kept private and secure
When I became a parent, I quickly realized how isolating those early days could feel. I often wished for a coach, a trusted person to listen, offer guidance, and share practical resources. That experience drives my work today as I lead an incredible team of coaches here in California. Together, we support families through parenting challenges, helping caregivers gain confidence and access the tools they need at each stage of their child’s development. Even in my own family, I find myself drawing on the strategies we use in coaching to navigate new milestones. Seeing our coaches help families thrive reminds me that when families are supported, the impact extends far beyond the home.
— Annie Certo,
Senior Manager, Behavioral Health Coaching
It takes just a few minutes to get started
1
Create your account
Click the "Sign Up For Free" button below to get started.
2
Tell us about your family
Based on your answers to a few short questions, you’ll get personalized care options.
3
Chat with a coach, schedule a session
You can start a chat any time and video visits are available within days.
What BrightLife Kids parents and caregivers are saying
Parenting is hard, and the stakes are high, and now I feel like I have a parenting coach. Improving my parenting and my relationship with my kids pays off in terms of my quality of life SO much.
BrightLife Kids parent
I often feel like a failure as a parent, but Brightline has been giving me hope that it can get better.
BrightLife Kids parent
Frequently Asked Questions
Who is BrightLife Kids for?
BrightLife Kids is for any family living in California with kids 0-12 years old. Parents and caregivers can turn to BrightLife Kids for peer support and expert advice on how to handle behavioral challenges while teaching resilience, problem-solving, and communication. Kids benefit from resources and coaching that teach them how to manage worries, how to express big feelings like sadness, anger, or frustration in healthy ways, and how to navigate complicated or confusing social situations.
Do you need to be a U.S citizen?
No. You do not need to be a U.S. citizen but must be living in California.
Do you need insurance?
No. Insurance is not needed to use the BrightLife Kids program.
Is BrightLife Kids really free?
Yes. Coaching through BrightLife Kids is 100% free for every California child ages 0–12 years old and their parents or caregivers. The State of California has fully funded this program, which is why it’s free for families.
Therapy is not included as part of the free BrightLife Kids coaching program. Therapy is recommended for kids who require close monitoring for safety reasons, have been struggling for a long time, or have more complex challenges that are significantly impacting their day-to-day life. The cost of therapy may be lower if it is covered by insurance. If you have insurance and therapy is recommended for your child, we can help you identify resources in your area.
What age ranges can benefit from this?
We offer personalized support, content, and resources for parents/caregivers of kids 0–12 years old.
What about for kids older than 12 years old?
Our partner Kooth has created a no-cost program called Soluna that was built to support youth from 13–25 years old. Please visit SolunaApp.com to get more information.
How is BrightLife Kids different from the counselors I have at school?
School counselors are a great in-person resource, especially for high-needs kids who need academic, career, and personal support. They also help every other student, every day. But sometimes issues or questions come up after school, on weekends, and over holidays. Or there might be times when you need to talk to someone about behavior, but the school counselor isn’t available. Think of BrightLife Kids — with our on-demand resources and video coaching — as an extra layer of support at no cost. We help boost the support at school by helping with family, relationships, and your child’s overall emotional development. Parents/caregivers and kids can get advice or information 24/7 from our library of articles and videos. They can also send a secure message to their coach anytime or schedule a private video coaching session from home, school, or wherever they are.
How do you work with school counselors or primary care providers?
BrightLife Kids is an added layer of behavioral health support for students and families. School counselors or primary care providers can direct kids and families to BrightLife Kids for help and guidance. However, parents/caregivers and kids do not need a formal referral from anyone to access the program.
Does virtual care work well for children or is in-person care more effective?
Virtual care for kids and their parents/caregivers has been found to be just as effective as in-person care, especially for common concerns like managing worries, sadness, anger, sleep, or tantrums. When in-person care is needed for situations that need an immediate or intensive response, or if a coach’s assessment determines a different level of care is required, BrightLife Kids will guide members to the right care in the community.
Is your team of providers diverse?
BrightLife Kids is committed to providing our families with diverse and inclusive care. Our coaches are bilingual in English and Spanish. They come from diverse backgrounds (just like the families they work with) and are sensitive to different cultures, traditions, and ways of life. Coaches also have experience working with LGBTQ+, BIPOC, and gender-diverse populations. And BrightLife Kids has partnered with Violet to make sure our coaches have the right training.
Are services available in languages in addition to English?
Yes. We have coaches who are bilingual (English/Spanish) and we offer live translation services that cover 17 other languages* for parents/caregivers who need it. Some of our on-demand digital resources are also available in both English and Spanish.
*Chinese, Vietnamese, Tagalog, Korean, Armenian, Russian, Farsi, Japanese, Arabic, Cambodian, Hindi, Hmong, Thai, Laotian, Punjabi, Mien, and Ukrainian
Does registration have to be completed by the parent?
Yes, we ask that parents/caregivers complete the registration process for their kids.
How does BrightLife Kids keep my family's personal information safe?
Your family’s privacy means everything to us. We protect your personal info with secure systems, encrypted connections, and trusted technology partners. We follow strict privacy laws like HIPAA—so you don’t have to worry. And we’ll never share your information unless it’s truly necessary to support your child's care.
Find out more about our Data Management commitment.
What are the qualifications of our coaches?
Coaches hold either a master’s degree in a health-related field or have a Bachelor’s degree plus a coaching certification from nationally-certified coaching accreditation boards (e.g., National Board for Health and Wellness Coaching, International Coaching Federation).
Our coaches have an average of 7 years of experience working with children and families in diverse settings, such as schools, community practices, and pediatric care.
They receive an additional 80 hours of training before seeing families, which includes training to promote culturally responsive care for LGBTQ+ and BIPOC communities, as well as other important identities.
Coaches receive ongoing training throughout the year and engage in regular consultation with care leadership to support their work with families.
Our coaches also undergo a background check specific to the standards of the state where they reside.
The background check includes the following components:
County Criminal Search (Last 7 Years)
Federal Criminal Search (Last 10 Years)
Global Watchlist Search
National Criminal Search (Standard)
Sex Offender Search
SSN Trace
Drug Screening (DS 5 PANEL)
Education Verification (including out-of-country history)
Employment Verification (including out-of-country history)
FACIS Search (Level 3)
International Criminal (or Adverse Media) Search
Professional License Verification (Healthcare)