Parent coaching can help you support your family’s well-being

Big feelings, school stress, family changes — whatever you’re facing, it’s normal to wonder, “Is this just a phase, or do we need some help?” The good news is that support is available.


Parent coaching at BrightLife Kids is free for all California families who want guidance. It’s evidence-based support that helps you take positive steps forward together.

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What is parent coaching?

Parent coaching is a collaboration between you and a caring expert to help you handle everyday parenting challenges with more confidence, calm, and connection — for your child and for yourself. It offers:

  • Practical guidance centered on what’s happening right now

  • A family-led approach shaped by what success looks like to you

  • Evidence-based strategies shared in everyday language

  • Support that never feels clinical or overwhelming

Parent coaching is a key part of our behavioral health approach. By supporting caregivers in real time, we help build everyday skills that improve emotional wellbeing, strengthen family patterns, and encourage long-term growth for children.

In addition to parent coaching, BrightLife Kids coaches also work directly with children to support the whole family. Learn more about what to expect from parent coaching.

What is parent coaching at BrightLife Kids?

Team approach

A team approach that puts your family first

Expert coaches work with both parents and children to support your child’s growth. Parent involvement is key, with coaching tailored to your child’s age and needs.

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Care Plans

Care Plans that grow with your child

Every family gets a Care Plan that adapts as your child grows, tackling everyday challenges together.

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Evidence-based

Backed by research, built for real life

Our coaching incorporates skills informed by evidence-based approaches such as CBT and DBT to support resilience, growth, and family wellbeing.

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How parent coaching helps children and caregivers

Behavioral health coaching supports families across many common, stressful moments of childhood. Coaches work with both kids and parents, with support tailored to your child’s age.

Families often seek coaching for help with:

  • Big emotions, meltdowns, or frequent power struggles

  • Stress, worry, or changes at school or home

  • Changes at home, like someone new in the home or divorce

  • Bedtime battles, routines, and daily transitions

  • Attention, focus, or follow-through challenges

  • Caregivers feeling unsure how to respond — or how to stay calm yourself

Because parents are such an important part of a child’s world, coaching often works through caregivers, especially for younger children. Coaches help parents build tools, confidence, and consistency so progress continues between sessions.

Why our coaching approach works

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Partnership first

Coaches work alongside families, honoring your values, culture, and goals.

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Small, doable steps

Together, we focus on practical strategies that feel sustainable and supportive.

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Evidence-based care

Our approach draws from trusted behavioral and emotional health research, translated into guidance that’s compassionate and easy to apply in everyday life.

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Caregiver involvement that matters

Parent coaching at BrightLife Kids centers you because the most meaningful change happens through the moments you share at home.

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Parent coaching helps you to:

  • Talk openly about what’s hard and take care of yourself

  • Learn how to respond (instead of react)

  • Understand your child’s needs without blame or shame

  • Build confidence in your own parenting instincts

Expert guidance for parents and kids

Coaching is:

  • Not therapy, but it may complement clinical care

  • Skills-focused and goal-oriented, rather than diagnostic

  • Designed for early support and prevention, before challenges grow

  • Led by trained behavioral health coaches, many with master’s degrees and/or professional certifications 

If additional care is ever needed, BrightLife Kids helps guide families toward the right next step. Learn more about how behavioral health coaching is different from therapy.

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BrightLife Kids is free for all California kids ages 0–12

Thanks to support from the State of California, families can access our behavioral health coaching services at no cost. When you join, you’ll get:

  • Free video coaching sessions tailored to your child

  • Secure messaging with expert coaches

  • Parenting tools and resources you can use right away

No cost. No insurance. No referral needed.

Just support — when and where you need it.

Parent Coaching FAQs

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Get started with parent coaching today

Take the first step. Parent coaching at BrightLife Kids offers a supportive, accessible way to feel more confident right now.

  • Virtual and easy to access

  • Evidence-informed, parent-centered care

  • Free parent coaching for members